Physicians Collaborative NetworkCase Study Report

Physicians Collaborative Network

Client · Heights DermatologyImplemented

How a practice-management partner turns the front-desk moment into a steady stream of Google reviews for the practices it runs.

By Andy from ProsperQR · with Helder Molina, Physicians Collaborative Network

Summary

The result a practice-management partner delivered for its client with Google Review Tap Cards and Google Review QR Code Stands.

Method. PCN deployed ProsperQR's Tap Cards and Stands across its client Heights Dermatology's locations. Each location was tracked for several months before and after its start date, recording Google review counts and device scans, to test for correlation between scan activity and review growth.

Conclusion. Across Heights Dermatology's 20 active locations, total Google reviews rose from 3,549 to 4,483 — a gain of +934 (+26%) — alongside 1,825 recorded scans, with the pace of new reviews accelerating after deployment. Reducing the review request to a single in-person tap is associated with markedly faster review accumulation — a result PCN can repeat at any practice with in-person patient contact.

Andy from ProsperQR in conversation with Helder Molina on PCN's review-growth rollout for Heights Dermatology.

Physicians Collaborative Network (PCN) is a Texas medical practice management partner for physician-owned practices. Founded by practice owners who lived the operational grind themselves, PCN runs the parts of a practice that have nothing to do with medicine — a dedicated medical call center, medical billing and revenue cycle management, insurance verification, and day-to-day operations — so physicians can focus on patients. PCN works as an extension of the practice, not a vendor on the outside.

Reputation is part of that operational layer. To grow its client's presence on Google, PCN deployed ProsperQR's one-tap review tools across every location of its client, Heights Dermatology. This report measures what happened.

Heights Dermatology is a board-certified dermatology practice serving Houston and communities across Texas, treating everything from acne, eczema, psoriasis, and rosacea to the latest in cosmetic dermatology — including Botox, dermal fillers, the HydraFacial, chemical peels, and laser hair removal. Patients get expert, personalized skin care for both medical conditions and aesthetic goals under one roof.

A recognized leader in skin cancer detection and treatment, the practice specializes in Mohs surgery, the gold-standard procedure with the highest cure rate, and offers comprehensive skin cancer treatment alongside advanced laser resurfacing and GentleCure radiotherapy — with locations throughout Houston, Dallas, San Antonio, The Woodlands, Beaumont, Corpus Christi, and beyond.

Helder Molina, founder of Physicians Collaborative Network
Physicians Collaborative Network — founded by Helder Molina, the practice-management partner behind this rollout.
The footprint of PCN's client, Heights Dermatology, across Texas. Filled pins mark locations actively running ProsperQR.

01How ProsperQR works

PCN's rollout runs on ProsperQR devices, and every device does one thing: with a single scan or tap, it sends a customer straight to your Google review page — no app, no searching, no typing. The right device just depends on where you meet them.

ProsperQR Google Review Tap Card
Out in the field

Google Review Tap Cards

Pocket-sized and portable. Clipped to a lanyard, bag, or clipboard, a tap card travels with anyone who works on-site — providers, technicians, and mobile teams. The customer taps their phone before you leave, while the visit is still fresh.

ProsperQR Google Review QR Code Stand
In the office

Google Review QR Code Stands

A fixed home at the front desk. Sitting at checkout or reception, a stand puts the review one tap away at the exact moment a patient is thanking your staff — the natural close to a great appointment.

The advantage is the moment. A tap card or stand turns a warm, face-to-face goodbye into a review while the patient still feels cared for — and a personal ask from someone who just helped them converts far better than an automated SMS or email sent hours later, when the visit is a memory and the message reads like marketing. Training the front desk to make that ask is exactly the kind of operational habit PCN builds into a practice.

02By the numbers

Locations on ProsperQR
20
Each with 10+ verified scans
Reviews at signup
3,549
February 16, 2026
Reviews today
4,483
+934 (+26%) since signup
Total reviews over time
Heights Dermatology & Aesthetic Center · 2120 Ashland St

03The rollout — locations & devices

Tap Cards
Tap Cards
8
Stands
Stands
28
LocationTap CardsStandsReviews · signup → todayGainRatingScans
2120 Ashland St, Houston, TX 77008, USA
74916 1,206+290 (+32%) 4.7691
2660 E Common St #104, New Braunfels, TX 78130, USA
1438 521+83 (+19%) 4.9249
101 Cox Dr, Portland, TX 78374, USA
2422 531+109 (+26%) 4.7221
5756 S Staples St Suite J-1, Corpus Christi, TX 78413, USA
2187 280+93 (+50%) 4.6171
3900 Junius St #105, Dallas, TX 75246, USA
1386 426+40 (+10%) 4.777
350 Pine St Suite 1438, Beaumont, TX 77701, USA
220 92+72 (+360%) 4.961
215 Oak Dr S STE C, Lake Jackson, TX 77566, USA
1276 316+40 (+14%) 4.558
920 TX-60, Bay City, TX 77414, USA
122 42+20 (+91%) 4.640
121 C. del Norte #102, Laredo, TX 78041, USA
275 95+20 (+27%) 4.435
6750 East Sam Houston Pkwy N Suite 200, Houston, TX 77049, USA
111 37+26 (+236%) 4.734
7620 Hillside Rd Space 100, Amarillo, TX 79119, USA
228 42+14 (+50%) 4.630
5219 Reading Rd, Rosenberg, TX 77471, USA
1229 242+13 (+6%) 4.527
3795 FM3009 bldg b suite 200, Schertz, TX 78154, USA
17 49+42 (+600%) 5.023
1055 Evergreen Cir Suite A, Spring, TX 77380, USA
112 22+10 (+83%) 3.821
2120 Ashland St, Houston, TX 77008, USA
130 39+9 (+30%) 3.719
8203 Willow Pl Dr S #165, Houston, TX 77070, USA
1230 239+9 (+4%) 4.617
425 Holderrieth Blvd Suite 202, Tomball, TX 77375, USA
114 30+16 (+114%) 3.817
8901 N Navarro St Suite 200, Victoria, TX 77904, USA
123 27+4 (+17%) 4.212
2601 Harrison St suite 500, Wichita Falls, TX 76308, USA
111 33+22 (+200%) 4.911
3485 Fannin St, Beaumont, TX 77701, USA
2212 214+2 (+1%) 4.611

04Month by month

Heights Dermatology & Aesthetic Center
2120 Ashland St, Houston, TX 77008, USA
Heights Dermatology
2660 E Common St #104, New Braunfels, TX 78130, USA
Heights Dermatology
101 Cox Dr, Portland, TX 78374, USA
Heights Dermatology
5756 S Staples St Suite J-1, Corpus Christi, TX 78413, USA
Heights Dermatology
3900 Junius St #105, Dallas, TX 75246, USA
Heights Dermatology
350 Pine St Suite 1438, Beaumont, TX 77701, USA
Heights Dermatology
215 Oak Dr S STE C, Lake Jackson, TX 77566, USA
Heights Dermatology
920 TX-60, Bay City, TX 77414, USA
Laredo Dermatology Associates
121 C. del Norte #102, Laredo, TX 78041, USA
Heights Dermatology
6750 East Sam Houston Pkwy N Suite 200, Houston, TX 77049, USA
Heights Dermatology
7620 Hillside Rd Space 100, Amarillo, TX 79119, USA
Heights Dermatology
5219 Reading Rd, Rosenberg, TX 77471, USA
Heights Dermatology
3795 FM3009 bldg b suite 200, Schertz, TX 78154, USA
Heights Dermatology
1055 Evergreen Cir Suite A, Spring, TX 77380, USA
Dr. Alpesh D. Desai
2120 Ashland St, Houston, TX 77008, USA
Heights Dermatology
8203 Willow Pl Dr S #165, Houston, TX 77070, USA
Heights Dermatology
425 Holderrieth Blvd Suite 202, Tomball, TX 77375, USA
Heights Dermatology
8901 N Navarro St Suite 200, Victoria, TX 77904, USA
Heights Dermatology
2601 Harrison St suite 500, Wichita Falls, TX 76308, USA
Heights Dermatology
3485 Fannin St, Beaumont, TX 77701, USA

05Profile performance — before & after

Reviews are the most visible result, but they show up in the numbers Google reports to the business itself. Comparing the 5 months before PCN started Heights Dermatology with ProsperQR to the 5 months after, its flagship Google Business Profile drew more views and more direct action from patients.

Profile views
Appearances in Google Search & Maps
+10%
Before
25,887
After
28,396
Calls
Tap-to-call from the profile
+7%
Before
1,796
After
1,915
Direction requests
Routes to the clinic
+37%
Before
1,748
After
2,391
Website clicks
Click-throughs to the site
+16%
Before
1,889
After
2,199

Source: Google Business Profile Performance API for the flagship location, over two equal 5 months windows on either side of PCN's ProsperQR rollout.

06Beyond dermatology

Heights Dermatology is one of many local businesses turning everyday visits into Google reviews with ProsperQR — the same engine PCN can run for any practice it manages. Any business that meets customers in person wins the same way; here are some of the industries already on ProsperQR.

Businesses using ProsperQR

Live count of businesses on ProsperQR by type. See every business type →

Businesses using ProsperQR
17,427 businesses on ProsperQR
  • Restaurants1,251
  • Auto repair shops948
  • Beauty salons711
  • Dentists478
  • Medical clinics474
  • Spas353
  • Hair salons335
  • Hotels287
  • Gyms285
  • Cafés241
  • Nail salons183
  • Real estate agents179
  • Law firms156
  • Physical therapy73
  • Veterinarians63
  • Plumbers45
  • Electricians32
The takeaway

Reviews that compound — one tap at a time.

PCN rolled out ProsperQR across 20 of its client's clinics, placing one-tap review cards and counter stands at the front desk of each location. When a patient has a great visit, the team simply taps the card or stand and the patient lands on the practice's Google review page instantly — no app, no searching, no typing. The flagship at 2120 Ashland St alone has driven 691 review scans.

The payoff is clear: across its active locations, Heights Dermatology generated 1,825 ProsperQR scans and grew from 3,549 to 4,483 total Google reviews. More reviews mean stronger local rankings, more visibility on Maps, and more new patients choosing Heights Dermatology over the competition.

Reputation is just one part of the operational layer PCN runs for the practices it partners with, so physicians can stay focused on care. Any practice that meets patients in person can win the same way. Talk to Physicians Collaborative Network →

+934
New Google reviews
+26% since signup
1,825
ProsperQR scans
20
Active locations

07Methodology & notes

How this report is measured, and what the numbers do — and don't — claim.

What was PCN’s role?
Physicians Collaborative Network (PCN) is the practice-management partner that deployed and manages this system for its client. PCN placed the ProsperQR Tap Cards and Stands across Heights Dermatology’s locations, trained the front-desk teams to make the one-tap ask part of every visit, and tracks the results reported here. ProsperQR is the review tool PCN uses; every figure on this page is computed from the client’s live account.
What counts as a location using ProsperQR?
A location is included only once its ProsperQR devices have recorded at least 10 scans, so the report reflects locations actively using the system — not ones that merely received devices.
How are reviews at signup and reviews today measured?
Reviews at signup is the number of Google reviews a location had on the day PCN started it with ProsperQR; reviews today is the current total from its Google Business Profile. The gain is the difference between the two.
What is a scan?
A scan is a single tap or QR scan of a ProsperQR Tap Card or Stand that sends a customer to a location's Google review page. Heights Dermatology has generated 1,825 scans across its active locations.
Does ProsperQR account for all of the review growth?
Not on its own — many factors influence a practice’s reviews, and PCN manages several of them (front-desk training, call handling, patient communications). But the growth tracks closely with the ProsperQR rollout: it accelerates after the start date marked on each chart and scales with scan volume location by location.
Where do the “profile performance” numbers come from?
They come from Google’s Business Profile Performance API — the same profile activity Google reports to the business: how often the profile appeared in Google Search and Maps, and how many people called, requested directions, or clicked through to the website. We compare two equal 5 months windows — one immediately before PCN started Heights Dermatology with ProsperQR and one immediately after — for its flagship location. As with reviews, ProsperQR is one of several factors, but the lift is consistent with the review growth over the same period.
Is the data on this page live?
Yes. Every figure is computed directly from live account data — both Heights Dermatology’s own results and, in “Beyond dermatology,” the platform-wide count of businesses using ProsperQR and the per-category breakdown, all tallied from current ProsperQR accounts. Every chart and graph is rendered dynamically from that current data — none are static images. Nothing is hand-entered. The page refreshes once a week, so checking back in a week will show updated numbers.

Last updated .

08Interview transcript

A conversation between Andy from ProsperQR and Helder Molina, founder of Physicians Collaborative Network, on the rollout across its client Heights Dermatology. Lightly formatted from the recording's automatic transcript; timestamps link to that moment in the video.

  1. 0:00Andy · ProsperQR

    Start with your background, or you can tell me about you and tell me about your company.

  2. 0:03Helder Molina · PCN

    So I'm a consultant. I own PCN. I've been doing this — I have the back end and the front end of the consultant side. So I provide call center services for the medical field, especially for private-owned practices, and I developed some protocols inside the clinics. Most of the doctors are great doctors, but I've had a struggle, I will say, the last 13 years. I mean, the more reviews you get, the faster people can see you, but most of the clinics say, well, I ask, and there's nothing else I can do. So that is one of the benefits I believe is super valuable about ProsperQR: if I have the scan, it means my team at the checkout did their job. That is my reality, so I can kind of judge the process — which in the past, with this kind of QR, who is right? Is it the patient? Is it the staff member? So I think that has been one of the benefits, and that is why I had to download those reviews, and I'm kind of running pivot tables behind it, creating some kind of reporting through Looker Studio. So that's why I saw what you have built on the other side and thought, something like this will give a lot more power to ProsperQR. Because most of the time in business, and especially in the healthcare industry, we all put a lot of effort into a decision and make some traction, but if they don't have a dashboard, they're going to find out whether they're being successful or not maybe three, six months later, when they're like, hey, let me see how many reviews I have. So the fact that you're sending a weekly report — I think all those things add value. And I'm about to deploy. Especially if I can get the dashboard, like we said, I would like to deploy this to all my clients, because it's a key thing to have. And I believe a lot of these features are the hard work in the back end, but right now, if it's set up automatically, they can come back and see it: okay, this is where we were last month, I don't know, 300 reviews, so this month we're 310. So you know your reality without investing so much time. And I think the biggest benefit is being able, as a business owner, to track whether the employees are doing their part. I think that is the biggest value. I mean, the report helps upper management and owners a lot, which is something great, because they can see the benefit, and on top of that, management can make decisions based on the scans on how to approach the staff members. So for sure, in our facilities, we've been growing rapidly — three years ago, two years ago, we were at 14 locations, and right now we're at 30. So my best advice: I saw the study you did, and I would love to see more — maybe to run those numbers, or run your study again by the end of this month, because your numbers are going to be even more drastic.

  3. 3:19Andy · ProsperQR

    Yeah.

  4. 3:20Helder Molina · PCN

    That is the reality, because right now we've deployed all your ProsperQRs through all our clinics. I think we have a total of 28, and we put a little incentive on it because I need to create the habit of asking for a review. But so far it looked fantastic. I mean, of course I don't have your dashboard — I did the numbers manually all last week, and it was a success already. I believe that this week we already have over 120 or 200 more reviews, something like that. So I think the numbers will be even more drastic for your study if we do it by the end of the month.

  5. 4:03Andy · ProsperQR

    Yeah. I mean, that's great to hear. So what kind of was happening before ProsperQR for your client?

  6. 4:18Helder Molina · PCN

    They were asking for reviews, kind of trying to focus, and crossing their fingers that they would get the reviews, because in the end it goes back to the patient. So now, with your company, I'm able to track whether my employees are following the process and protocol, and if they're able to follow it, then I can expect a percentage of those scans will close into reviews. And that is the reality. I mean, based on the numbers, I think it was like 50% of the scans ending in reviews, which I think is a pretty good number. But I believe it could be improved, so that way we can change the speech a little bit.

  7. 4:59Andy · ProsperQR

    Gotcha. And so, do you have a process in place — specific training, a specific script that you tell your employees to use?

  8. 5:07Helder Molina · PCN

    Yep. At this point we've deployed a protocol that I had used in our practice — it was very successful, and they were not using it at Heights Dermatology. So now, when any patient checks out, in the checkout window it's automatically going to say, how was your visit? And either way, positive or negative — hey, do you mind scanning or tapping your phone and leaving us a review? The reason I'm saying that is most businesses only care about five stars. In my case, I care about either one — either one star or five stars — because if we get a one star, that means we have to improve a part of the process.

  9. 5:53Andy · ProsperQR

    Yeah. So one-star reviews are just as useful.

  10. 5:56Helder Molina · PCN

    That's right.

  11. 5:57Andy · ProsperQR

    That's great. And so, are you using the stand or using the card? Are you finding different use cases for the different types?

  12. 6:09Helder Molina · PCN

    So I'm using the stands in every facility where we have only one provider — only one check-in, one checkout person. And I'm using the cards in my biggest facility, where I have multiple checkouts, because it's more flexible for all of us. Hey, you've been seen by Dr. A — so here is the card of Dr. A, and they scan Dr. A's. That is something we've been doing: we've been deploying this successful process with you, and then Dr. A and Dr. T were like, hey, look, my own reviews are terrible, right? So that is where the cards came out, and I think it worked. Me personally, in PCN, I use my card just behind my badge, because I'm a consultant, so I usually go to the clinic and I don't carry the stand with me. So after I finish my consulting, I say, what do you think about my services? What do you think I should improve? Hey, your service is fantastic — so I give them my card, my badge, and when they tap it, they automatically have my five-star reviews.

  13. 7:14Andy · ProsperQR

    That's great. That's awesome. And so, the data clearly shows — we can go over the report in a second — but you're getting more reviews. And are you getting more customers as a result of getting more reviews?

  14. 7:32Helder Molina · PCN

    We're getting more reviews for sure. I have none — because I don't have the right data, right? I can't attach reviews versus visits. But the fact is, we've been in business over 17 years, and we have never passed the mark of a thousand, which to me is the minimum a business with this volume should have. And the fact that our main facility already passed a thousand is a big improvement, and I believe that will translate into better search and a better way people show up. But for sure, I've been able to see a lot more reviews, as a fact.

  15. 8:12Andy · ProsperQR

    Yeah.

  16. 8:13Helder Molina · PCN

    You know, last week we got the best amount of reviews we've ever done in the history of Heights in a month — and we did it in a week with ProsperQR.

  17. 8:24Andy · ProsperQR

    Wow, that's amazing.

  18. 8:26Helder Molina · PCN

    It is.

  19. 8:27Andy · ProsperQR

    I have something to show you. So I was pulling the data, and I compiled this report, and I was actually able to see, like, website clicks.

  20. 8:39Helder Molina · PCN

    Okay.

  21. 8:41Andy · ProsperQR

    So, comparing the four months before you started ProsperQR and the four months since you've been on ProsperQR — four months now — comparing your website clicks, people searching for you in Google Maps, people calling you, I was able to track and compare them. So I want to show you the results. Let me share my screen.

  22. 9:01Andy · ProsperQR

    [Andy shares his screen and walks through the case-study report]

    So this is just a report we put together, and you guys have a bunch of locations using the cards. So, kind of a summary of what you've done. If we filter your locations with at least 10 scans, these are the stats since you're in the process of deploying to all your locations. So, aggregate combined, you started with 2,900 views. Now you have 3,500. That's 20% since signup. We can see here this is the Ashland Heights address, and I think this is where you've done the most — this one has a lot more scans than all the other locations. So I think this is where you're starting. Is that correct?

  23. 9:50Helder Molina · PCN

    Yeah. So I use Ashland as my pivot facility to use and create the protocol. So they started prior to the rest of the company, and we deployed to all our facilities on June 1st.

  24. 10:07Andy · ProsperQR

    That's amazing.

  25. 10:08Helder Molina · PCN

    Yeah.

  26. 10:08Andy · ProsperQR

    So this is Ashland. This is when you started using ProsperQR — you started at 911 reviews, and then you're going up quickly. You can see the trend before, and a big jump. So I think that's great. These are all your locations, how you're doing, some more graphs, and then the interesting part I really want to show you is down here. This is limited to just the Ashland location, where you've been testing. We have four different metrics. Profile views — this is you showing up in Google Search and Google Maps — 14% increase. And we're talking about the four months before starting ProsperQR and the last four months since you've been a customer, four months now, comparing those two different time frames. So profile views up 14%. Calls — these are people going to your Google profile, picking up the phone and calling you — up 7%. Direction requests — these are people going to Google Maps requesting directions to that specific location, that clinic — up 32%. Website clicks — these are people going to the Google Business Profile, clicking and opening the website — 16%. So this is just four months, and this is pretty dramatic. And yeah, I was actually pleasantly surprised when I saw this data too.

  27. 11:37Helder Molina · PCN

    No, I love it. I mean, the fact that you didn't just focus on the ProsperQR data, but you went the extra mile — I think it's huge. And this is something I even want to talk to Dr. A about, because that is why I didn't yet approve the case 100% — I want to make sure that Dr. A, as the owner of Heights Dermatology, approves it. But this is all great data. I'm very impressed. So I've got to do this. Congratulations, Elder, too, right?

  28. 12:06Andy · ProsperQR

    Yes. Great job. Great job.

  29. 12:10Helder Molina · PCN

    But I love it.

  30. 12:11Andy · ProsperQR

    Incredible. Who do we, ProsperQR, provide the most value to? It's going to be businesses where reviews matter a lot. So it's medical practices, dermatology — clients, customers really look at the reviews. And each new customer is worth — maybe you have a closer number to this — but each new customer in the door is worth, what?

  31. 12:38Helder Molina · PCN

    Couple thousand.

  32. 12:41Andy · ProsperQR

    You covered it briefly, but is there anything specifically, like, I wish ProsperQR could do this, I need this?

  33. 12:49Helder Molina · PCN

    So pretty much the dashboard, the report, will help me a lot. That is the reality, because if you create any protocol in the healthcare industry and you don't measure it, pretty much it's going to be a protocol that nobody is going to use. So the fact that you're creating a dashboard, and the fact that you're sending that monthly or weekly report to the email, keeps Prosper alive — not because of Prosper as a company, but because Prosper is giving me enough data to keep focusing on my protocol. So if I see my reviews went down compared with last month, and I get it in my monthly review — in our case, we have multiple facilities — I get, hey, look, last month in Corpus Christi you got 300 scans, this month you got only a hundred, and that translates to: last month was 150 reviews and now you got only 50. So it helps you understand what's going on. Because when you bring the value on this, it has to be something that is kind of like autopilot for the healthcare industry. So the fact that you're creating a tool where the healthcare industry can keep enforcing that protocol because they're still seeing the results — that's going to make you more successful. For example, when you see a facility that has multiple providers — and maybe you have better numbers than I can compare — but I will tell you, I believe we can have more opportunities to get scans and reviews than a restaurant.

  34. 14:25Andy · ProsperQR

    Yeah.

  35. 14:25Helder Molina · PCN

    The restaurant, their main focus is to sell a meal, right?

  36. 14:30Andy · ProsperQR

    Yeah.

  37. 14:30Helder Molina · PCN

    My main focus, when a patient is checking out, is to get a review. There's nothing better than a patient saying, "This was fast, it was a great facility, I love the provider, they explained everything" — because that is the best advertising. Not only that, but with food, if you don't like it, you throw it in the trash. But when you're talking about the healthcare industry, they're dealing with your body, it's about your health. So it's super important to get those reviews. And I think people care more about leaving a review in the healthcare industry, because they want to make sure that, first of all, if you're good, people let you know. For example, we were kind of okay but not 100% happy — we had 4.5 stars in Ashland, right? And thanks to your company, we were able, in less than two weeks, to go from 4.5 to 4.6. My theory behind that is: if you don't focus on getting reviews, the people who are not happy with your services are going to leave a review, because that's how they notify people about what they don't like about your business. But that doesn't mean that is your business. Your business is all the other 99.9% of the people who love what we do. But if you don't ask them, that one star counts harder in your score than if you have a bigger number of five stars. To do that, you have to ask for reviews. And that is kind of the secret.

  38. 16:05Andy · ProsperQR

    Do you have any tips for business owners who are not getting reviews? They get the ProsperQR, but they're still not getting it to work. Do you have any tips for them?

  39. 16:15Helder Molina · PCN

    The best tip: if you don't ask for a review, a one star will have a higher chance of bringing you down. And that is how new generations follow services. Hey, you know, when you're going to buy on Amazon — maybe the pictures are amazing, maybe the description is amazing, but I want to know what the person who purchased it before thinks about that product. So these days, most people in the industry, especially in the healthcare industry, want to see what other people think about your services. So if they're not doing it, they'd better start asking, because what happens is, if you don't ask, a one star is going to bring your rating so low — but it's not because you are terrible, it's because you don't have enough reviews to balance it out. Are we going to make every single patient happy? The reality is no. But if you don't ask, one star out of one review means you're getting a 1.0, right? But one star out of a hundred reviews is only 1% of that, so you're still in a good range for your business. The healthcare industry has been changing for the last five to ten years. Most of the MDs — and I don't know, there's even a file from the government — every year we have fewer doctors. The reason we have fewer doctors is that most people don't want to get into this business, right? It's a tough business. And the older generations didn't grow up with reviews, so it is what it is. But the reality is we're already hitting a point where your average patient could be between 30 and 40, and those 30- to 40-year-olds are already using reviews. So we have to make sure — you've got to jump on the wagon for sure.

  40. 18:16Andy · ProsperQR

    Yeah. Either you play the game or you get left behind.

  41. 18:21Helder Molina · PCN

    That's right.

  42. 18:21Andy · ProsperQR

    Yeah.

  43. 18:22Helder Molina · PCN

    So even Google changed — I think they changed it one or two years ago. I don't remember exactly, but I read the article where, when you search dermatology near me, they give you, as a top search, the ones that have better reviews.

  44. 18:42Andy · ProsperQR

    Yeah.

  45. 18:42Helder Molina · PCN

    And the more reviews, the more people have visited that location. So that is why reviews are important.

  46. 18:50Andy · ProsperQR

    Yeah. Something I've been keeping my eye on too is, now with things like ChatGPT, if somebody is asking, how do I find a dermatologist near me, in ChatGPT — what data is ChatGPT going to use to recommend? And I'm seeing certain LLMs like Gemini pull directly from Google reviews. So it's getting more and more important.

  47. 19:19Helder Molina · PCN

    Yeah, it is. And for a business — your business is not just for clinics, right?

  48. 19:25Andy · ProsperQR

    Yeah.

  49. 19:25Helder Molina · PCN

    If you want to ask me where I see the future of Prosper — the reputation of a doctor or provider is based on what they do. That's where I think your cards have some value, right? Because let's say you have maybe 50, 60 providers who show up to a conference, who work for Memorial Hermann, right?

  50. 19:48Andy · ProsperQR

    Yeah.

  51. 19:50Helder Molina · PCN

    It's a group you maybe haven't been able to get business with, but the fact that they can get their own reviews, right, as a provider — hey, what are your thoughts about my services to you? Patients, you've been fantastic. You explained A, B, and C. Would you mind giving me a review? I'm asking for a review as a provider. So guess what? Even if, as a provider, I have to come out into the industry, right?

  52. 20:14Andy · ProsperQR

    Mhm.

  53. 20:15Helder Molina · PCN

    You know, we hired some people in the industry based on their résumé and their previous experience — but that is just an interview. What a big difference it would be if they could say, oh, you can check my Google reviews, right?

  54. 20:29Andy · ProsperQR

    Yeah.

  55. 20:29Helder Molina · PCN

    And then they have 3,000 patients who have reviewed them, right? So it's not the insurance, it's not the group — it's about them as an individual. So your value as a provider goes up. So I think going to one of these conferences and having Helder, or whoever you have in the medical industry, will help you a lot.

  56. 20:50Helder Molina · PCN

    So far, out of all my clientele, I've set up Prosper at Heights. I've set up Prosper, of course, in my own company. I set up Prosper at Villa Salute Clinic, which is part of your files. So I'm using this, and I'm not going to lie to you, Andy — I used to buy different QR codes from Amazon before too.

  57. 21:20Andy · ProsperQR

    Okay.

  58. 21:22Helder Molina · PCN

    So I've seen the difference between two different brands. I even went and tore down some of those QR codes — we're not using this anymore, this is the new stand we're going to use.

  59. 21:33Andy · ProsperQR

    Okay.

  60. 21:34Helder Molina · PCN

    So, I think—

  61. 21:35Andy · ProsperQR

    Why is that?

  62. 21:36Helder Molina · PCN

    Because I can measure this number of scans, and that is a powerful thing for me. The other ones — they were able to scan it and it went straight to the Google profile, which is huge, but again, I was not able to make sure I could measure the protocol of the clinic. And that is why we took down those signs and set up yours.

  63. 22:03Andy · ProsperQR

    I love it — that's music to my ears. That's great. I mean, that's the goal. Yeah, I think this has been super helpful. Anything else? It seems like you're in a situation where you're managing multiple locations.

  64. 22:22Helder Molina · PCN

    I love databases — that is what I do for a living, right? But most business owners will not touch that. They will not download the file. Think about it technically: a dashboard, you know, like in the car — you have a dashboard that says, hey, you need oil. You don't know how much oil you have until you go and open the hood and check your oil, right? So it's kind of the same thing with a dashboard — it's just graphics that can help you, a table or chart, you know, each of these locations: this was the scans, this was the reviews, and I can compare it with the previous month that I choose. And technically, with that, you're already giving all the tools. I think that will help. For example, as soon as I show that dashboard to the business owner, automatically he will say, Elder, you have handed off the process — because I don't need to do all this downloading and creating pivot tables and tables of contents and then putting it in a different app. So that will help big time. Because, again, people like us who understand databases — what you offer already isn't complicated — but if you offer a dashboard, it will help the business owner who doesn't have all day to analyze the data. They have 10 minutes after the business day, which usually ends by 10 or 11 o'clock when they finish their notes, to log in and go, oh look, I have these great numbers. So if they see that it's a full location app where I have a dashboard, and that's only one resource, then they'll be able to go to the next doctor and say, yeah, you don't have to do anything, you just scan, put your company name, and automatically you're getting all this. And I think that, because a lot of people in the medical industry don't make the decision faster because they're afraid of the amount of work they'll have to do to see the results — so that will be a huge help from Prosper. And even if you want to compare two different scenarios: you've got Heights, which has 30 locations, and you can use my other clinic that I have on board — I'm measuring both. I mean, this is higher volume, this is lower volume, right? You've got Villa Salute Clinic in your site too, and we can use it as part of the study. Because, you know, people usually will say, yeah, man, Heights Dermatology is the second biggest private dermatology in the United States, so maybe people are going to judge and say, yeah, they shouldn't be getting 500-plus, they should get like 3,000 more every month. But then if we compare it with the opposite — which is one facility with two providers, a startup, only one year in business — that is why I'm doing my own study of what I'm doing with you guys in each of these scenarios. Because if you can prove that in both scenarios the percentage is kind of similar, that means it's a successful product. So...

  65. 25:31Andy · ProsperQR

    Wow.

  66. 25:31Helder Molina · PCN

    So that is why I'm doing it with both scenarios — one startup, and one that's already been in business and has a big network.

  67. 25:39Andy · ProsperQR

    Yeah. Wow. Super helpful.

  68. 25:42Helder Molina · PCN

    Yeah. All right. Well, Andy, whatever you need, just shoot me an email — to my company email — or you can even text me or anything. I don't have a problem replying and sharing my feedback with you, and that way we can keep improving Prosper and keep helping a lot of healthcare businesses.

  69. 26:02Andy · ProsperQR

    Yes. Agreed. Awesome. Thank you so much.

  70. 26:08Helder Molina · PCN

    All right. Thank you so much, Andy. I appreciate your time.

  71. 26:11Andy · ProsperQR

    Take care. We'll be in touch.

  72. 26:14Helder Molina · PCN

    Yeah. All right. Bye-bye.