What is the average Google rating for a contractor or home service business?

The average is 4.8 stars, with 93% of all reviews being 5-star. Appliance-repair companies rate even higher — 4.9 stars and 97% 5-star. Home service earns some of the happiest customers of any local business category.

How many Google reviews do HVAC and plumbing companies get per month?

A typical home-service business — HVAC, plumbing, roofing, cleaning, or landscaping — collects a median of 2 new Google reviews a month. The busiest 10% collect 8 a month. Volume is low across the trade despite very high ratings, because most finished jobs never turn into a review request.

How often do home service businesses reply to their Google reviews?

Home & field-service businesses reply to 52% of their reviews — a little over half. Appliance-repair companies lead the trade at 60%. That still leaves nearly half of all reviews with no owner response.

How Many Google Reviews Does a Home Service Business Get? (2026 Data)

Q: How many Google reviews does a home service business get?

In ProsperQR's data, the median home & field-service business collects about 2 new Google reviews a month, and even the busiest 10% only reach 8 a month. Across 288 businesses and 22,388 reviews, they average 4.8 stars with 93% of reviews being 5-star — the second-highest rating of any industry, but the lowest review volume.

Quick answer

A home service business — HVAC, plumbing, roofing, cleaning, landscaping — averages 4.8 stars, with 93% of its reviews 5-star, the second-highest rating of any industry. Yet the median business collects just 2 new Google reviews a month, and even the busiest 10% reach only 8. The happiest customers, and the least asked.

Most numbers you'll find for "how many Google reviews a contractor gets" are guesses. These aren't. They come from 22,388 real Google reviews across 288 home & field-service businesses — HVAC, plumbing, roofing, cleaning, landscaping, appliance repair — actively collecting reviews with ProsperQR, part of a wider corpus of 816,307 reviews from 3,739 US local businesses, as of July 2026. What the data shows is a real opportunity hiding in plain sight.

The short version

The ratings are excellent. Home service averages 4.8 stars, and 93% of every review is 5-star — the second-highest of any industry we track. Customers are genuinely happy.
The volume is the lowest anywhere. The median business collects just 2 new reviews a month, and even the busiest 10% only reach 8. These are the happiest customers, and the least asked.
Half the reviews go unanswered. The owner reply rate is 52% — a little over half. Replying to every review is free, and it signals an engaged business to everyone reading.

The happiest customers, the least asked

The clearest pattern in the home-service data is almost backwards from what you'd expect. These businesses earn the second-highest ratings of any industry — 4.8 stars, 93% of reviews 5-star — but collect the fewest reviews of anyone, a median of just 2 a month, with the busiest tenth only reaching 8.

Think about what that means. When a homeowner calls a plumber at 9pm for a burst pipe, or an HVAC tech gets the heat back on in January, the gratitude is real. The reviews these businesses do get are glowing. They're just not asking enough. A roofer sitting at 4.8 stars with 30 reviews is leaving its biggest advantage on the table — at 2 a month, it takes years to build the volume that makes that rating impossible to ignore. The businesses in the top 10% aren't better-liked. They just ask on every job.

Why the best-rated trade collects the fewest reviews

The reason is structural, and it's specific to how this work happens. The job ends in a driveway, not at a counter. The tech finishes the install, wipes down the tools, and is already driving to the next call. There's no register, no receipt hand-off, no natural pause where "leave us a quick review" fits. Every finished job — a repair, an install, a clean, a mow — is a review that never got requested because nobody was there to ask.

That's the whole gap. It isn't that customers won't leave a review; it's that they're never asked at the one moment they'd say yes — right after the problem is solved, while they're standing next to the person who solved it.

Appliance repair shows the ceiling

One sub-trade stands out. Appliance-repair companies average 4.9 stars, with 97% of their reviews 5-star, and reply to 60% of them — the highest marks in the whole home-service category. It's a tight, transactional visit: a broken machine goes to working in one appointment, and the outcome is unambiguous. When the fix is that clear and that immediate, the reviews follow.

It's a useful benchmark for the rest of the trade. The rating ceiling is already there for HVAC, plumbing, and the rest — the customers are just as satisfied. What appliance repair does slightly better is capture more of that goodwill on the spot.

Closing the gap is about the moment, not the message

Whatever your trade, the lever is the same: velocity — a steady stream of recent reviews. Ratings are already high across home service, so the businesses that pull ahead aren't the best-liked; they're the ones that ask consistently. The gap between the median business (2 a month) and the top 10% (8) is entirely a gap in asking.

For a field business, the fix has to live where the work ends. That's the whole idea behind a tap card in the truck: the tech finishes the job, hands the homeowner the card, and one tap takes them straight to your Google review form while they're happiest — before anyone drives off. The end of every job becomes a review request. The harder part is getting every tech to do it on every job — the scripts for that are in how to get technicians to ask for reviews. See the full Google review statistics, the full industry breakdown, or the playbook in how to get more Google reviews.

Start collecting more reviews

Methodology

Figures are aggregated from 22,388 Google reviews (excluding deleted) across 288 home & field-service businesses using ProsperQR — HVAC, plumbing, roofing, cleaning, landscaping, and appliance repair — as of July 2026. Businesses are grouped by their primary Google Business Profile category. "Reply rate" is the share of reviews with an owner response; "reviews per month" is the distribution of reviews collected per business per month. This segment is part of a wider corpus of 816,307 reviews across 3,739 US local businesses. Figures refresh quarterly.