Review Data Report
How Many Google Reviews Does a Med Spa Get? (2026 Data)
The average med spa rating, 5-star share, reply rate, and how many new Google reviews a med spa actually collects per month — from 8,129 real reviews across 68 US aesthetic clinics in ProsperQR's data.

Quick answer
In ProsperQR's data, the average med spa rates 4.7 stars with 92% 5-star reviews — near the top of every local-business category. But the median med spa collects only about 2 new Google reviews a month. The busiest 10% collect 13 a month. That gap is the whole story: the ceiling is high for clinics that ask every client.
Most numbers you'll find for "how many Google reviews does a med spa get" are guesses. These aren't. They come from 68 real med spa and aesthetic businesses — medical spas, dermatology, aesthetic and cosmetic clinics, laser and skin — with 8,129 total Google reviews between them, actively collecting with ProsperQR as of July 2026. It's a slice of our larger corpus of 816,307 reviews across 3,739 US local businesses. Here's what the data actually says.
The short version
- Med spas rate high. 4.7 stars on average, with 92% of all reviews at 5 stars — among the best-rated categories we track.
- They're more engaged than most. Med spas reply to about 51% of their reviews, more than restaurants, salons, or dentists in the same data.
- Volume is the gap. The median med spa collects 2 new reviews a month; the busiest 10% collect 13. That gap is entirely a gap in asking.
Med spas rate near the top
Aesthetic clinics earn some of the highest ratings of any local business. The average across the 68 med spas in our data is 4.7 stars, with 92% of all reviews at 5 stars. That tracks with the category: it's a high-touch service, clients book intentionally, and a good result is visible and personal. When someone loves their outcome, they say so at 5 stars.
The flip side is that a strong rating built on a small pile of reviews is fragile. A med spa at 4.7 stars with 45 reviews looks very different to a researching client than the same rating with 300 reviews. In this category, the rating is rarely the problem — the count is.
Med spas actually reply — more than most
Here's where med spas stand out. They reply to about 51% of their reviews — roughly half. That's a higher reply rate than restaurants, salons and barbershops, or even dental offices in the same dataset. Aesthetic clinics tend to treat their online presence like part of the treatment experience, and it shows.
That's a genuine advantage, and it's worth protecting. Replying to every review — the glowing ones and the critical ones — signals an engaged, professional practice to the next person reading, and it's something Google itself recommends. Med spas are already ahead here; the easy win is closing the other half.
The real gap: 2 a month vs. 13
The one number that decides whether a med spa's reviews work for it is velocity. The median med spa collects just 2 new Google reviews a month. The busiest 10% collect 13.
That's the whole story. The top-tier clinics aren't better-liked — the 4.7-star average is roughly the same across the category. They just ask every client, every visit. Two a month means it takes years to build a review count that makes the rating impossible to ignore; 13 a month means a steady stream of fresh, recent reviews that a client sees the week they're deciding.
And in aesthetics, that decision is a heavy one. Clients research hard before spending on a high-ticket treatment they'll wear on their face. Recency reads as "this place is busy and consistent right now" in a way an old pile of reviews never will. In a market where every clinic sits around 4.7 stars, a live feed of recent reviews is one of the few real competitive edges left.
How to close the gap
The lever is simple: make leaving a review effortless, and ask every client while they're happiest — right after they see their result. That's the idea behind ProsperQR. A tap card your front desk hands over, or a stand at checkout, takes a client straight to your Google review form in one tap. No typing a link, no hunting for the business — the friction that keeps the median at 2 a month.
See the full Google review statistics, the full industry breakdown that puts med spas next to every other category, or the playbook in how to get more Google reviews.
Methodology
Figures are aggregated from 8,129 Google reviews (excluding deleted) across 68 US med spa and aesthetic businesses using ProsperQR, as of July 2026. Businesses are grouped into this segment by their primary Google Business Profile category — medical spas, dermatology, aesthetic and cosmetic clinics, laser and skin. "Reply rate" is the share of reviews with an owner response; "reviews per month" is the distribution of reviews collected per business per month. Figures refresh quarterly.
Frequently asked questions
- How many Google reviews does a med spa get per month?
- In ProsperQR's data, the median med spa collects about 2 new Google reviews a month. The busiest 10% of med spas collect around 13 a month — the difference is entirely a difference in how consistently they ask every client.
- What is the average Google rating for a med spa?
- Across 68 med spa and aesthetic businesses with 8,129 total reviews in ProsperQR's data, the average rating is 4.7 stars and 92% of all reviews are 5-star. Aesthetic clinics rate near the top of every local-business category.
- Do med spas reply to their Google reviews?
- Yes, more than most local businesses. Med spas reply to about 51% of their reviews — roughly half — which is a higher reply rate than restaurants, salons, or dental offices in the same data.
- How many reviews should a med spa aim for?
- There is no fixed target, but velocity matters more than a total. If the median med spa collects 2 a month and the top 10% collect 13, the goal is simply to move toward that top tier by asking every client — a steady stream of recent reviews is what clients researching a high-ticket treatment actually look at.
Keep reading
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- How Many Google Reviews Does a Restaurant Need? (2026 Data)The median restaurant collects 5 new Google reviews a month — more than any other industry — yet replies to just 26% of them. Real benchmarks from 429 restaurants and 188,328 reviews.
- How Many Google Reviews Does a Dentist Need? (2026 Data)The average dentist earns 4.9 stars with 95% of reviews at 5 stars — yet collects only about 2 new Google reviews a month and replies to just a third. Real benchmarks from 63 dental practices and 11,196 reviews.
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