Free tool
Google Business Profile Audit
Search your business to get an instant grade out of 100 across reviews, category, hours, photos, and contact info — plus exactly what to fix first. No login, nothing stored.
What we grade
The audit scores seven things Google and customers actually look at: your review volume and star rating, whether you have a specific category, and whether your hours, website, phone, and photos are complete. Completeness makes you eligible to rank; a steady stream of recent reviews is what actually moves you up the Map Pack.
Want the full playbook? See the GBP optimization checklist, find your exact primary category, and check the Google review benchmarks for your industry.
Frequently asked questions
- How does the Google Business Profile audit work?
- Search for your business and the tool reads your public Google profile — review count, star rating, category, hours, website, phone, and photos — then scores each on a 100-point scale and shows what to fix first. Nothing is stored, and no login is required.
- What makes a good Google Business Profile score?
- The strongest profiles have a specific primary category, complete hours and contact info, regular photos, and — most important — a steady stream of recent reviews at a healthy rating. Categories and completeness make you eligible to rank; review volume and recency are what move you up within the Map Pack.
- What is the fastest way to improve my score?
- For most businesses it is collecting more recent reviews. Completeness fields (hours, website, photos) are quick one-time fixes, but review velocity is the ongoing signal that separates the top of the Map Pack from everyone else.